Is media really have direct influence on us?

It is almost a century that many scholars were trying to seek for the truth of media and consumer. The question has been raised and hotly debated after the World War II since the Nazi Germany or Adolf Hitler used media as a tool to spread his ideology. This is called propaganda. In the U.S., propaganda is categorized in three types such as white, gray and black propaganda. Hitler wrote in chapter IV "Propaganda must not investigate the truth objectively and, in so far as it is favourable to the other side, present it according to the theoretical rules of justice; yet it must present only that aspect of the truth which is favourable to its own side. 

He put those ideas into his practice with the establishment of a daily newspaper which is called Volkischer Beobacther published by Nazi party. Hitler and Nazi propagandist played on the antisemitism and resentment present in Germany. The Jews were blamed for stealing the German people job while Jews avoiding physical labor. A Nazi propagandist told German that Jews kidnapped small children before passover because they need the blood of a Christian child, maybe, to mix in with their Matzah. Posters, fliers, films, and cartoon were seen throughout Germany which attacked the Jewish community. 

"So media really have a direct influence on us?"

Have you ever heard about an imaginary war that is happened in the U.S. which began on a peaceful evening in late Octorber, 1938? This is a time which help the researches to change their perspective that media have a direct influence on us to limited-effect.

Let's begin with definition of limited-effect theory; it is the theory that media have minimal or limited effect because those effects are mitigated by a variety of mediating or intervening variables such as family, peers, or education. 

This idea was supported by many media intuition and as well as many other scholars because it seems to be in middle-range theory which is fare more reliable than mass society theory that all way blame media of causing harm to the society by influenced to people. Though this idea that media have a limited-effect on people but how about children who exposure themselves to media everyday. More importantly, their schema is different from the adult and elder people. Have you every seen your children acting like a spiderman or superman? Have you ever seen your chlidren dressing up like their idol singer? Have you ever seen the ads of a new bag from 'Chanel' with special promotion and you are thinking of buying that bag? These all the question you should ask yourself or your family? You can decide wether media have direct influence on you or other or not? Most people will always and most of the saying that they are not influence by media because in psychology of people we always believe that we are in control of ourselves in every decision we made but that's actually a misconception of everybody's thought.  

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